Demystifying the Microsoft-LinkedIn Deal
Microsoft’s savvy move to acquire LinkedIn at US$26 billion in June 2016, making it one of the highest value technology deals, is observed with both skepticism and optimism. On the...
Generic Medical Devices: Can They Breach the Branded Wall?
Multinational companies such as J&J, GE, and Siemens have dominated the medical devices industry thanks to product innovation and lack of competition from cheaper alternatives from generic manufacturers. Though local...
Will Pharma Tweet Louder? 6 Rules of Doing it Right on Social Media
Initially considered to be exclusively a tool for common people to connect with friends and share their private pictures, social media platforms have now gained the status of a potent...
Apple Vs Samsung: The Battle of the Wrong Contenders
On August 24, 2012, a jury in San Jose, California drew curtains (for the time being at least) on the long-drawn saga between Apple and Samsung. The court delivered a...